How to Find Low Competition Keywords With High Traffic – A research keyword, also known as a focus keyword or target keyword, is a specific word or phrase that represents the main topic or theme of a piece of content or a web page.
In the context of SEO (Search Engine Optimization), research keywords are crucial as they are the terms that users typically enter into search engines when looking for information, products, or services.
When creating content for a website or blog, identifying and using relevant research keywords is essential for several reasons.
How to Find Low Competition Keywords With High Traffic
Using targeted research keywords in your content helps search engines understand the topic of your page and can improve your chances of ranking higher in search engine results pages (SERPs) for those keywords.
Research keywords often indicate the intent of the user’s search. Understanding user intent allows you to tailor your content to provide the most relevant and valuable information to your audience.
Choosing popular and relevant research keywords can attract more organic traffic to your website from search engines. High search volume keywords can lead to increased visibility and exposure.
Focusing on research keywords ensures that your content stays relevant to your target audience. It helps you stay on topic and address the specific needs and interests of your readers.
Analyzing the competition for specific research keywords can help you understand the level of difficulty in ranking for those terms. It allows you to identify opportunities and choose keywords with a balance of search volume and competition.
When conducting keyword research, it’s essential to strike a balance between search volume (how often the keyword is searched) and keyword difficulty (how challenging it is to rank for that keyword).
Targeting highly competitive keywords may be difficult for newer or smaller websites, so it’s often beneficial to include a mix of both high and low competition keywords in your content strategy.
These tools provide data on search volume, keyword difficulty, related keywords, and other valuable insights to inform your keyword selection process.
Stages of Searching for High Volume Keywords
Researching high search keywords with low competition requires a strategic approach to identify valuable keyword opportunities that can drive significant organic traffic to your website without facing intense competition from other websites. Here are some steps to help you find such keywords:
Keyword Research Tools
Utilize keyword research tools like Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs, or Moz Keyword Explorer. These tools provide data on search volume, keyword difficulty, and related keywords, which will be essential for your research.
Understand Your Audience
Start by understanding your target audience and their search intent. Identify the topics and keywords that are relevant to your niche and align with what your potential customers are looking for.
Long-tail keywords are more specific phrases that have lower search volumes but often lower competition as well. They cater to a more targeted audience with higher purchase intent. Include long-tail keywords in your research to find less competitive opportunities.
Use Keyword Filters
When using keyword research tools, apply filters to find keywords with a balance of decent search volume and low competition. Look for keywords with moderate to high search volume but lower difficulty scores.
Examine the keywords your competitors are ranking for. Identify keywords where your competitors are ranking well, but the competition is not overly saturated. This can give you insights into untapped opportunities.
Use Google’s autocomplete and related searches feature. When you type a keyword into the Google search bar, it offers suggestions based on popular searches related to that keyword. These suggestions can reveal high search, low competition keywords.
Long-Tail Question Keywords
People often use question phrases in search. Consider targeting keywords that start with “how to,” “what is,” “where to,” etc. These question-based keywords can have relatively lower competition.
If your business has a local presence, focus on local keywords with your location (city, state, region) included. Local searches often have less competition compared to broader national or global keywords.
Seasonal and Trending Keywords
Identify seasonal or trending keywords that are relevant to your business. These keywords may have temporary spikes in search volume, but they can provide opportunities to attract traffic during specific periods.
Analyze SERP Features
When you find potential keywords, analyze the search engine results page (SERP). If the results are filled with ads, featured snippets, and other rich features, it might indicate high competition for that keyword.
Remember that the goal is to strike a balance between search volume and competition. While targeting high search volume keywords is essential, low competition keywords may also be valuable as they can bring in targeted traffic and help build your website’s authority over time.
Continuously monitor and adapt your keyword strategy based on performance and changes in the competitive landscape.